How to run TikTok ads effectively | Lead Genera posted on the topic | LinkedIn (2024)

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With over one billion monthly active users worldwide, TikTok has quickly become one of the most popular social media platforms today. As a result, many businesses are leveraging the platform to connect with a massive and engaged audience. TikTok ads serves as a gateway to this huge audience.However, advertising on TikTok can be challenging for those unfamiliar with the platform. In this ultimate guide, we'll walk you through the process of advertising on TikTok, from setting up your TikTok Ads account to creating successful TikTok Ads that drive engagement and conversions.https://lnkd.in/eN76cZwm #tiktokads #socialmediaadvertising #paidsocial

TikTok Ads: A Beginner's Guide to Advertising on TikTok https://leadgenera.com
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How to run TikTok ads effectively | Lead Genera posted on the topic | LinkedIn (27)

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How to run TikTok ads effectively | Lead Genera posted on the topic | LinkedIn (2024)

FAQs

How to run lead generation ads on TikTok? ›

How to set up TikTok Lead Generation
  1. Start a Lead Generation Campaign. To get started on TikTok Lead Generation, you have to log into your TikTok Ads Manager. ...
  2. Build an Ad Group. ...
  3. Create the Ad. ...
  4. Create an Instant Form. ...
  5. Prepare the Form. ...
  6. Customize the Form. ...
  7. Review and publish your Form.

How do I run lead generation ads on LinkedIn? ›

How to create LinkedIn ads for lead generation
  1. Go to your Linkedin Campaign manager page.
  2. Click “Create a Campaign” on the top, left-hand side.
  3. Select “Sponsored Content” as your ad type.
  4. Pick “Collect leads using LinkedIn Gen Forms” as your ad objective.
  5. Choose article image or link, carousel, or video as your ad format.

How to run effective ads on TikTok? ›

7 Steps to TikTok Advertising Success
  1. Get to Know TikTok Ads Manager. ...
  2. Use Creative Elements to Stand Out. ...
  3. Test Spark Ads. ...
  4. Test Different Targeting Options. ...
  5. Use Data to Leverage Hashtags Effectively. ...
  6. Create High-Quality Graphics. ...
  7. Keep Your CTAs Simple.

What is the lead generation objective on TikTok? ›

Lead Generation is an advertising objective on TikTok Ads Manager that allows your customers to share their contact information with you directly on TikTok. The video below will guide you through each step of setting up a Lead Generation campaign. To learn more, see How to Set Up Lead Generation.

Is TikTok good for lead generation? ›

Running a Lead Generation campaign on TikTok is easy

Capture leads directly in the TikTok app with Instant Forms— the TikTok-native, totally immersive way to generate leads.

How to get more leads on TikTok? ›

  1. Build an appealing and trustworthy profile. Making a good first impression is essential. ...
  2. Create intriguing content that converts. Like any marketing campaign, content is king. ...
  3. Utilize TikTok Lead Generation ads. ...
  4. Collab with TikTok Influencers. ...
  5. Take advantage of TikTok challenges. ...
  6. Invest in TikTok Ads.
Jan 11, 2023

How to use LinkedIn for lead generation? ›

To generate leads on LinkedIn, optimize your profile, expand your network, create engaging content, interact with connections, utilize LinkedIn Sales Navigator, and follow up with leads. Stay patient, consistent, and provide value to see results gradually.

How do you run ads to generate leads? ›

How to use Google Ads for lead generation
  1. Know your target audience. ...
  2. Utilize the right keywords. ...
  3. Craft compelling ad copy. ...
  4. Optimize landing pages. ...
  5. Use ad extensions. ...
  6. Test and optimize your ads. ...
  7. Set up conversion tracking. ...
  8. Monitor competitors' strategies.
Jan 23, 2024

How do I optimize TikTok ads? ›

Check that your ads are scheduled according to your account's time zone. Confirm that the resolution of the video creative is below 640 x 640 pixels. Verify that you have enough funds in your account. Broaden your targeting to reach more potential people.

Why are TikTok ads so effective? ›

The short-form, vertical video format of TikTok is well-suited to mobile viewing, and the platform's algorithm is able to surface relevant content to users, which increases the chances that they will engage with an ad.

What do you need to run TikTok ads? ›

What are the requirements for TikTok ad?
  • Aspect ratio: 9:16, 1:1, or 16:9.
  • Resolution: minimum of 540 x 960 pixels; 640 x 640 pixels; or 960 x 540 pixels.
  • File type: .mp4, .mov, .mpeg, .3gp, .avi, .jpg, .jpeg, or .png.
  • Length: 5–60 seconds; TikTok recommends 9–15 seconds.
  • Bitrate: ≥516 kbps.
  • File size: less than 500 MB.

What is the best advertising objective for TikTok? ›

Conversion
  • App promotion: Get more people to install and take desired actions in your app cost effectively.
  • Lead generation: Collect leads for your business.
  • Website conversions: Drive valuable actions on your website.
  • Product sales: Sell products from your TikTok Shop, website, and app.

What is the objective of lead generation? ›

Capturing and nurturing new leads: The primary objective of a lead-generating campaign is to attract new leads and convert them into customers.

What is the best goal for TikTok promotion? ›

We recommend Promoting a video that already has strong organic performance. Try upper funnel objectives like "More video views" to first build brand awareness and "More followers" to gain a following base of potential customers for your account.

What is the average cost per lead for TikTok ads? ›

TikTok Ads CPC

According to multiple sources, the average CPC (aka Cost Per Click) for TikTok Ads ranges from $0.17 to $1.00. And again, the numbers that come for CPC from various companies are all over the place because they represent ad campaigns that were run for different audiences located in various geographies.

How do I run a promotion on TikTok? ›

Set up a Promote video
  1. On your Promotions page, tap the video you'd like to promote. ...
  2. Choose a goal for promoting your video, then tap Next at the bottom.
  3. If you choose More website visits, you'll enter your website URL and choose an action button for your website (example: Learn More, Shop Now, or Sign Up).

How do I run a TikTok influencer marketing campaign? ›

  1. #1: Set Clear Campaign Goals. Before you launch your first TikTok influencer marketing campaign, it's essential to define your SMART goals and metrics. ...
  2. #2: Find & Verify Potential TikTok Influencer Partners. ...
  3. #3: Reach Out to TikTok Influencers. ...
  4. #4: Set a Statement of Work. ...
  5. #5: Kick Off Content Creation. ...
  6. #6: Measure Results.
Oct 12, 2023

How do I add a lead form to a TikTok video? ›

Step 1: Access the Instant Form Editor
  1. Create a Lead Generation Campaign.
  2. At the ad group level, select Instant Form as the Optimization Location. Complete the remainder of your Ad Group settings and continue to the ad creation page.
  3. At the ad level, locate the Destination section, then click + Create.

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